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How to NOT Ruin Your Online Marketing

Despite the pandemic, some Westchester businesses have gone on to experience substantial growth…including OPTIMIZE DIGITAL clients.

Contact us for case studies.

In this time of acute uncertainty, wouldn’t it be nice to feel confidence and stability in your online marketing?

Our clients have the same uncertainties as every other business owner in terms of the economy and COVID-19. The difference is they DON’T sweat about marketing their business online and in the press.

Now is a great time to bring some stability, confidence and improved revenues to your business.

PLUS, according to analysts we’re on the verge of one of the biggest booms in online activity coming up in Q4. If you take the right actions now, you might be able to help make up for the whole year of sales.

BUT if you don’t, things might not turn out so well.

There are a few common problems I see a lot that really hold business owners back with local marketing and SEO

The biggest one is thinking…

1. “I don’t really need to do online marketing consistently”

A lot of businesses in Westchester and the surrounding area have grown on referrals or “organic” growth alone.

And some even are proud to say they haven’t spent a dime on marketing.

These are red flags for businesses that are vulnerable to being pushed aside by their competition.

They’re on Google, but they don’t play the game with Google.

But when you hire an affordable service with a PLAN, the reward is the PROFIT in your bank account.

And if corona taught us anything, it’s that depending on pure luck for business ain’t gonna cut it.

In fact, it’s your responsibility to make sure that you have a solid strategy that’s consistently bringing in traffic, leads, and sales.

Everyone is using Google, including the moment they are looking to make a purchase or hire a service. But some businesses aren’t utilizing Google My Business like they should.

And many aren’t using really helpful tools like Google Search Console and Google Optimize at all.

You better believe we use them for our clients.

We’re an official Google Partner.

Google is where everything starts online. In your own life, where do you go to find out if a restaurant is open? To find answers for your questions? To find someone to fix your air conditioning?

If you’re not showing up there near the top and telling people about the solutions you offer… you’re missing out.

Not just today. You’re missing out next month, next year, and for the life of your business…

… until it gets handled.

The second biggest block holding people back is….

2. “I’ll do it myself”

Have you ever tried to do some online marketing or SEO yourself, hoping for the traffic to come rushing in?

Or maybe you bought some cheap service and checked your web traffic daily waiting for your results to kick in?

And then? Nothing!

This is why a lot of people claim SEO doesn’t work, or isn’t worth it.

It’s the equivalent of going to the gym, doing 15 jumping jacks and then checking the mirror for their ripped abs.

This is going at digital marketing and SEO with the wrong plan and essentially dumping time & money down the drain.

This is the time sucking scenario that many people suffer through because they didn’t do it the right way.

Online marketing can be a sales rocketship, delivering traffic and leads every day…. making that website you paid for work for you the way a website should – to get new leads.

But only if you get serious about it and go at it with a PLAN.

And if you do… your site’s traffic could go up significantly, meaning new client, patient, or customer touches like phone calls that turn into new business.

Let’s turn your website into a lead generation engine.

Your customers are online right now. They’re sitting on their computers all day searching Google for solutions to their problems.

Are you showing up where you want to be?

Jesse Diamond, Founder – OPTIMIZE DIGITAL

Book a local marketing strategy call with us

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P.S. If you aren’t showing up where you want to be, we can help you get more business.

We also help our clients by providing Competitor Reports – how much are they spending on ads? Who’s digital footprint has more of the local market share?

When you know what your competitors are doing online, that’s an advantage.

We’ll help you leverage that advantage by implementing strategies and executing the work that will get you showing up higher in search results, and gaining online market share.

That means more customer touches (which means more revenues).

Book a local marketing strategy call with us

Learn about my Westchester County small business, OPTIMIZE DIGITAL. 

Call us: 914-631-3613

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The Benefits of Digital Marketing for Your Westchester Business

Times have changed for everyone, including marketers. While traditional marketing is still very much alive, there’s no doubt that Digital Marketing is now the pinnacle for companies and brands hoping to stand out in their respective industries.

Digital marketing is all about making connections through various channels. These include email, social media, chat support, and many more. Without the internet and the omnichannel support of digital marketing, the concept would not have existed in the first place.

Basically, what companies need to succeed in this new age of marketing is to make connections with their customers from their local area or other parts of the world. Companies need to make connections with potential customers by showing up in search results, through social media engagement, and by making your website the modern face of your business that also drives customer touches.

The connections made in digital marketing are far-reaching. Unlike traditional marketing, brands are no longer limited to engaging with their customers on a limited scope. The internet and social media make it possible to reach out to everyone worldwide, thus increasing the effectiveness of marketing campaigns even more.

Digital marketing also makes it possible for brands to reach out to their customers regardless of what device they are using. From desktop to mobile and even wearable devices, the possibilities are nearly endless. This fact is pushing marketers to become more creative with their strategies and the content they produce.

More companies are taking note of the benefits of digital marketing. In fact, recent statistics suggest that digital ad spending globally will increase from 39.7% of total media ad spend in 2017 to 53.9% in 2022. As more companies are joining the trend of digital marketing, the field will become stiffer as well.

As such, it is important for the rest of the marketers in the world to begin their transition from traditional to digital as soon as possible.

Don’t let us tell you why digital marketing has made things easier; the facts and statistics behind it will do that kind of work. If you want to see some awesome digital marketing stats, then look no further as we’ve got the best and most important ones compiled in the infographic that follows.


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SEO or PPC – Which Is Better for Your Business?

In order to grow your business online, you may be wondering whether you should invest your time and money into Search Engine Optimization (SEO) or Pay-Per-Click Advertising (PPC).

Both have their positives and negatives, but is one better than the other?

Let’s look at both.

Is SEO Better?

SEO, or Search Engine Optimization, is the process whereby you optimize a website to appear as high in the search engine results as possible.

A massive part of this process is figuring out what the search engines want and then optimizing your web pages accordingly.

Pros of SEO:

  • Organic traffic has staying power. Once you’re able to get your website to rank highly in the search engines, chances are good that you’ll be able to generate consistent traffic.
  • SEO is often a less expensive option than PPC. When you compare the two traffic sources, SEO comes out the winner of the two when looking at traffic generated, as long as you’re looking at the traffic that comes once you’ve attained high rankings in the search engines.

Negatives of SEO:

  • SEO takes time. It can take many months for your hard work to show any rewards. If you don’t have the time to wait for your website and content to rank, then SEO may not be the best option for you.
  • You need unique and quality content. When it comes to content, people want to read the best content available. This can be a lot of work and will require research and a creative mind. If you don’t have these skills yourself, then it will benefit you to hire an expert.

Is PPC Better?

PPC, or Pay-Per-Click Advertising, is a technique that allows you to advertise in search engines, bringing immediate, targeted traffic to your website.

Pros of PPC:

  • Quick results. Unlike SEO, where you may have to wait months to see results, it is possible to start getting substantial traffic to your website within a few hours using an effective PPC campaign.
  • You can accurately target different demographics. When you use PPC, you will be able to target different types of people. For example, if you want to target a woman in her 30s who lives in the UK and is interested in cooking, you can target her with your ads. SEO does not give you this option.
  • You can experiment quickly and easily. With PPC, you can set up a campaign and run A/B tests so that you can monitor what works and what doesn’t very quickly. SEO is a slower process, so it will take time to come to any conclusion regarding the success of an SEO technique.

Negatives of PPC:

  • It can be expensive. If you are in a competitive niche, PPC can be expensive and your return on investment (ROI) may be low while you are figuring out which ads work and which don’t.
  • Ads can become less effective. Using the same ads with every campaign will result in them becoming stale and less effective. To combat this, mix up the copy and images and refresh the ads to keep them working long-term.

Which is Better for You?

When it comes to determining whether SEO or PPC is better for your business, the answer would be that it depends.

Both are legitimate sources of traffic.

If you want quicker results, then PPC will be the better option, because SEO will take time to work.

For those with a smaller budget, SEO will be the better option, as paid ads can be expensive, especially if you don’t have experience with them.

You may want to use both SEO and PPC in tandem. When using them together, you can seriously ramp up the amount of traffic that you can get to your website!

Optimize Digital was founded in 2013, with the goal of helping small businesses thrive using cost-effective digital marketing strategies.

We’re certified SEO pros, expert web designers and published writers working out of Harrison & Katonah, New York.

Contact OPTIMIZE DIGITAL for more information about how our SEO & PPC will expand your online reach and bring in new business. GET FOUND ONLINE.

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