8 Reasons Why Local SEO Helps Your Westchester Business Smart business owners know how important search engine optimization (SEO) is for their company’s website. SEO, when done effectively, will help increase a website’s visibility on search engines – specifically Google Search results. This means that their website will show up on the first page of […]

Despite the pandemic, some Westchester businesses have gone on to experience substantial growth…including OPTIMIZE DIGITAL clients.Contact us for case studies.In this time of acute uncertainty, wouldn’t it be nice to feel confidence and stability in your online marketing?Our clients have the same uncertainties as every other business owner in terms of the economy and COVID-19. The difference […]

Article by OPTIMIZE DIGITAL In order to grow your business online, you may be wondering whether you should invest your time and money into Search Engine Optimization (SEO) or Pay-Per-Click Advertising (PPC). Both have their positives and negatives, but is one better than the other? Let’s look at both. Is SEO Better? SEO, or Search […]

Learn About the Latest Digital Marketing Trends Times have changed for everyone, including marketers. While traditional marketing is still very much alive, there’s no doubt that Digital Marketing is now the pinnacle for companies and brands hoping to stand out in their respective industries. Digital marketing is all about making connections through various channels. These include […]