Project Goals
For our second client in the entertainment, summer camp, and performing arts industry, our goal was to push beyond the borders of NY and CT. The client was looking for bookings in MA for two of their main revenue streams. Using our expertise in Google’s latest campaign type, Performance Max, we didn’t just reach – we exceeded their goals.
Our Solution
From November ‘23 to February of this year, their clicks exploded by an incredible 3,754% (from 323 to 12,460) and impressions skyrocketed by over 795% (from 56,582 to over 450,000), with a CPC reduction from $1.50 to an astounding $0.03.
The campaign’s success paved the way for their expansion into MA, necessitating a team expansion to keep up with demand. One of those “good problems” to have!
Results
Performance Max campaigns stretch the reach of your ads beyond previous boundaries, utilizing machine learning to optimize performance across all Google channels.
The results for this case study are the best we’ve produced and not guaranteed by any means. But they also underscore a broader truth: without exploring new methods, your business might just be leaving money on the table.
Testimonial
❝Jesse and his team provide uniquely personalized and effective service, all within a budget that is accessible to small local business. Jesse takes incredible care and attention to the unique marketing needs of our business. His ideas, street smarts, and technical knowledge are already driving results in a short time. We are excited to work with him more!❞