Project Goals
Tarrytown Woodworks, a high end furniture restoration studio in Tarrytown, NY, was facing a 25% increase in lease costs.
We needed to: a) help them figure out how many new projects they required per month to meet the lease inflation; b) do the search marketing work needed to produce the new clients and revenues.
Our Solution
By calculating the number of new projects needed to maintain profit margins, we developed a strategy that successfully achieved this target.
Our approach included optimizing their online presence through blog articles, link building, and adding completed projects to their website.
We also created targeted ad campaigns to attract more high-value clients.
Results
We helped them increase the number of restoration projects by 35% in 6 months using organic SEO and ads.
We surpassed the original goal, and the increase in monthly revenues and total projects prompted the hiring of new staff.
Restoration work is consistently booked out 2 – 3 months in advance now, which is a new experience for them.
We also used our knowledge of every last feature of Google Ads to slash the average cost per click (CPC) by 53% (from $1.07 to $0.50). Our process optimized their budget without compromising results.
This strategic boost was not an isolated event but a consistent deliverable for our clients from our playbook of success.
Testimonial
❝Just want to recommend Optimize Digital to any business looking for help with the new digital realm. Their face-to-face approach and the resulting steady stream of new clientele has been a game-changer.❞