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Article by OPTIMIZE DIGITAL In order to grow your business online, you may be wondering whether you should invest your time and money into Search Engine Optimization (SEO) or Pay-Per-Click Advertising (PPC). Both have their positives and negatives, but is one better than the other? Let’s look at both. Is SEO Better? SEO, or Search […]

Learn About the Latest Digital Marketing Trends Times have changed for everyone, including marketers. While traditional marketing is still very much alive, there’s no doubt that Digital Marketing is now the pinnacle for companies and brands hoping to stand out in their respective industries. Digital marketing is all about making connections through various channels. These include […]

DOES SEO AND SEARCH MARKETING MATTER? Google is everywhere. The search engine’s influence on potential customers’ decision making is well documented, but can be confusing or daunting for many business owners. The numbers show that when businesses invest their money and/or time in SEO and search marketing, the benefits and relative affordability of the process […]

Online Reputation Management (ORM) The goal of Online Reputation Management (ORM) is to minimize the visibility of negative content in search engine results and replace it with positive content including blogs, press releases, media coverage, social media posts and positive reviews. Here we’ll cover why PR and SEO strategies are effective tools for ORM. Public […]