8 Reasons Why Local SEO Helps Your Westchester Business Smart business owners know how important search engine optimization (SEO) is for their company’s website. SEO, when done effectively, will help increase a website’s visibility on search engines – specifically Google Search results. This means that their website will show up on the first page of […]

Despite the pandemic, some Westchester businesses have gone on to experience substantial growth…including OPTIMIZE DIGITAL clients.Contact us for case studies.In this time of acute uncertainty, wouldn’t it be nice to feel confidence and stability in your online marketing?Our clients have the same uncertainties as every other business owner in terms of the economy and COVID-19. The difference […]

Article by OPTIMIZE DIGITAL In order to grow your business online, you may be wondering whether you should invest your time and money into Search Engine Optimization (SEO) or Pay-Per-Click Advertising (PPC). Both have their positives and negatives, but is one better than the other? Let’s look at both. Is SEO Better? SEO, or Search […]

What businesses need to do online during the coronavirus outbreak. Valued clients, colleagues and contacts: For business owners like us this is a time of uncertainty and disruption, at the very least.  And as the founder and face of Optimize Digital, I want to let you that my teams and I are here to support […]

Westchester business owners who work with us often come to Optimize Digital for help marketing their seminars and other promotional events. From designing flyers and invitations, to promoting the event around the web using next-level tech, our clients know where to turn for results they can trust.   Optimize Digital Search Marketing for Local Events […]

Learn About the Latest Digital Marketing Trends Times have changed for everyone, including marketers. While traditional marketing is still very much alive, there’s no doubt that Digital Marketing is now the pinnacle for companies and brands hoping to stand out in their respective industries. Digital marketing is all about making connections through various channels. These include […]

Let’s dive right in – we all get the idea that video is huge now. From the streaming and binge watching of Netflix and Hulu to YouTube and Social Media; video is the future, and the future is now. Below are some insights, stats and suggestions about video, and how to use it to bring […]

At first glance, SMO is just another in the endless line of acronyms digital marketers use on a daily basis. In this case we have some actual use for our acronym, SMO. Why? Optimizing your website and your social media practices is a great way to increase the flow of traffic to your website, product […]

It is important for small businesses to have a trusted partner to stay on top of the latest changes, trends, challenges and opportunities presented by Google and the search engines. At Optimize Digital, we keep ahead of the digital curve by doing research, a lot of reading, talking to other industry professionals at conferences and […]

Optimize Digital is thrilled to announce three new clients in Westchester, NY. All three provide great services for their community. In addition, they all have a serious passion for what they do. That is part of the reason they hired Optimize Digital to help them with digital marketing – to help their passion thrive. 1. […]