Latest Blog Posts

How to NOT Ruin Your Online Marketing

Despite the pandemic, some Westchester businesses have gone on to experience substantial growth…including OPTIMIZE DIGITAL clients.Contact us for case studies.In this time of acute uncertainty, wouldn’t it be nice to feel confidence and stability in your online marketing?Our clients have the same uncertainties as every other business owner in terms of the economy and COVID-19. The difference

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8 Reasons Why Local SEO Helps Your Westchester Business

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Why Search Marketing Matters for Your Small Business

DOES SEO AND SEARCH MARKETING MATTER? Google is everywhere. The search engine’s influence on potential customers’ decision making is well documented, but can be confusing or daunting for many business owners. The numbers show that when businesses invest their money and/or time in SEO and search marketing, the benefits and relative affordability of the process

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How Do I Improve My Business’s Online Reputation?

Online Reputation Management (ORM) The goal of Online Reputation Management (ORM) is to minimize the visibility of negative content in search engine results and replace it with positive content including blogs, press releases, media coverage, social media posts and positive reviews. Here we’ll cover why PR and SEO strategies are effective tools for ORM. Public

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4 Google SEO Best Practices to Help Get Your Small Business Noticed

It is important for small businesses to have a trusted partner to stay on top of the latest changes, trends, challenges and opportunities presented by Google and the search engines. At Optimize Digital, we keep ahead of the digital curve by doing research, a lot of reading, talking to other industry professionals at conferences and

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Digital Marketing Pro Tips: Social Media Optimization (SMO)

At first glance, SMO is just another in the endless line of acronyms digital marketers use on a daily basis. In this case we have some actual use for our acronym, SMO. Why? Optimizing your website and your social media practices is a great way to increase the flow of traffic to your website, product

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Business Owners: How to Utilize Video for Search Results and Online Exposure

Let’s dive right in – we all get the idea that video is huge now. From the streaming and binge watching of Netflix and Hulu to YouTube and Social Media; video is the future, and the future is now. Below are some insights, stats and suggestions about video, and how to use it to bring

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The Benefits of Digital Marketing for Your Westchester Business

Learn About the Latest Digital Marketing Trends Times have changed for everyone, including marketers. While traditional marketing is still very much alive, there’s no doubt that Digital Marketing is now the pinnacle for companies and brands hoping to stand out in their respective industries. Digital marketing is all about making connections through various channels. These include

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From Westchester to Boston: Event SEO for New England’s Renaissance Festival

Westchester business owners who work with us often come to Optimize Digital for help marketing their seminars and other promotional events. From designing flyers and invitations, to promoting the event around the web using next-level tech, our clients know where to turn for results they can trust. Optimize Digital Search Marketing for Local Events

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COVID-19: Your Business’s Online Presence & How to Digitize Your Business

What businesses need to do online during the coronavirus outbreak. Valued clients, colleagues and contacts: For business owners like us this is a time of uncertainty and disruption, at the very least. And as the founder and face of Optimize Digital, I want to let you that my teams and I are here to support

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SEO or PPC – Which Is Better for Your Business?

Article by OPTIMIZE DIGITAL In order to grow your business online, you may be wondering whether you should invest your time and money into Search Engine Optimization (SEO) or Pay-Per-Click Advertising (PPC). Both have their positives and negatives, but is one better than the other? Let’s look at both. Is SEO Better? SEO, or Search

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The “Key” to Local SEO Keyword Strategy

At Optimize Digital, we focus on getting the maximum SEO benefit for your business. That usually starts with our clients coming up with a keyword list. In fact, every business owner or manager should have a list of keywords that their clients would use to search for their business. There are few ways to go

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New Optimize Digital Marketing Clients in Westchester, NY

Optimize Digital is thrilled to announce three new clients in Westchester, NY. All three provide great services for their community. In addition, they all have a serious passion for what they do. That is part of the reason they hired Optimize Digital to help them with digital marketing – to help their passion thrive. 1.

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