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How to NOT Ruin Your Online Marketing

Despite the pandemic, some Westchester businesses have gone on to experience substantial growth…including OPTIMIZE DIGITAL clients.

Contact us for case studies.

In this time of acute uncertainty, wouldn’t it be nice to feel confidence and stability in your online marketing?

Our clients have the same uncertainties as every other business owner in terms of the economy and COVID-19. The difference is they DON’T sweat about marketing their business online and in the press.

Now is a great time to bring some stability, confidence and improved revenues to your business.

PLUS, according to analysts we’re on the verge of one of the biggest booms in online activity coming up in Q4. If you take the right actions now, you might be able to help make up for the whole year of sales.

BUT if you don’t, things might not turn out so well.

There are a few common problems I see a lot that really hold business owners back with local marketing and SEO

The biggest one is thinking…

1. “I don’t really need to do online marketing consistently”

A lot of businesses in Westchester and the surrounding area have grown on referrals or “organic” growth alone.

And some even are proud to say they haven’t spent a dime on marketing.

These are red flags for businesses that are vulnerable to being pushed aside by their competition.

They’re on Google, but they don’t play the game with Google.

But when you hire an affordable service with a PLAN, the reward is the PROFIT in your bank account.

And if corona taught us anything, it’s that depending on pure luck for business ain’t gonna cut it.

In fact, it’s your responsibility to make sure that you have a solid strategy that’s consistently bringing in traffic, leads, and sales.

Everyone is using Google, including the moment they are looking to make a purchase or hire a service. But some businesses aren’t utilizing Google My Business like they should.

And many aren’t using really helpful tools like Google Search Console and Google Optimize at all.

You better believe we use them for our clients.

We’re an official Google Partner.

Google is where everything starts online. In your own life, where do you go to find out if a restaurant is open? To find answers for your questions? To find someone to fix your air conditioning?

If you’re not showing up there near the top and telling people about the solutions you offer… you’re missing out.

Not just today. You’re missing out next month, next year, and for the life of your business…

… until it gets handled.

The second biggest block holding people back is….

2. “I’ll do it myself”

Have you ever tried to do some online marketing or SEO yourself, hoping for the traffic to come rushing in?

Or maybe you bought some cheap service and checked your web traffic daily waiting for your results to kick in?

And then? Nothing!

This is why a lot of people claim SEO doesn’t work, or isn’t worth it.

It’s the equivalent of going to the gym, doing 15 jumping jacks and then checking the mirror for their ripped abs.

This is going at digital marketing and SEO with the wrong plan and essentially dumping time & money down the drain.

This is the time sucking scenario that many people suffer through because they didn’t do it the right way.

Online marketing can be a sales rocketship, delivering traffic and leads every day…. making that website you paid for work for you the way a website should – to get new leads.

But only if you get serious about it and go at it with a PLAN.

And if you do… your site’s traffic could go up significantly, meaning new client, patient, or customer touches like phone calls that turn into new business.

Let’s turn your website into a lead generation engine.

Your customers are online right now. They’re sitting on their computers all day searching Google for solutions to their problems.

Are you showing up where you want to be?

Cheers!
Jesse Diamond, Founder – OPTIMIZE DIGITAL

Book a local marketing strategy call with us

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P.S. If you aren’t showing up where you want to be, we can help you get more business.

We also help our clients by providing Competitor Reports – how much are they spending on ads? Who’s digital footprint has more of the local market share?

When you know what your competitors are doing online, that’s an advantage.

We’ll help you leverage that advantage by implementing strategies and executing the work that will get you showing up higher in search results, and gaining online market share.

That means more customer touches (which means more revenues).

Book a local marketing strategy call with us

Learn about my Westchester County small business, OPTIMIZE DIGITAL. 

Call us: 914-631-3613

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8 Reasons Why Local SEO Helps Your Westchester Business

Smart business owners know how important search engine optimization (SEO) is for their company’s website. SEO, when done effectively, will help increase a website’s visibility on search engines – specifically Google Search results.

This means that their website will show up on the first page of search results when someone searches for a keyword or phrase that applies to their business. Being in the top results can send thousands of targeted, qualified prospects to your website that weren’t seeing your business before.

In fact, smart SEO done by a local Westchester SEO service can help your business in multiple ways.

Consider these benefits of SEO:

1. You’ll see an increase in traffic.

As your website becomes more optimized over time, it will start to rank higher in search engines for relevant search terms. As this happens, you’ll see an increase in traffic, or prospects viewing your site. Ultimately this increases sales too – as long as your website kicks your competition to the curb and acts as a lead generation engine.

2. It will increase the credibility of your business.

Your customers are conditioned to believe that the best businesses are those ranked at the top of the search engines, whether that is true or not.

  • When you rank highly, your prospects perceive your business more favorably, which leads to an increase in sales, conversions, and brand recognition.

3. SEO can lead to long-lasting results.

Radio, print, and billboard ads produce short-term rewards. SEO, on the other hand, helps to deliver long-term rewards.

  • By investing in SEO, your online presence increases, resulting in a more profitable return on investment (ROI). Not only that, but people will Google your business to find out if they like what they see. Having a large digital footprint and good online reputation go a long way toward converting visitors to customers.

4. You’re in control of the cost.

Whether you need more online exposure, want a more profitable a social media presence, or need content marketing, you’ll know how much it will cost before signing off. Once you know what each service will cost, you can determine which you believe would give you a better ROI. We can help you there too!

5. Your website will become more user-friendly.

A good SEO expert will be able to look at your website and optimize it not only for the search engines but also for your users too.

  • Improving your website’s user experience includes many aspects, including how quickly your website loads, how easy it is to navigate, and whether it is mobile-friendly.
  • By improving the user experience of your website, you will see an increase in conversions, plus you should see an overall ranking increase in the search engines, as this is one of the known ranking factors.

6. SEO helps encourage users to contact a local business.

It has been shown in numerous studies that having an impressive online presence also increases customer, client or patient ‘touches’ – calls or emails.

7. Your social media following will increase.

As your search engine rankings increase, more visitors will arrive at your website. Even if they don’t buy from you or make an appointment right away, they may still end up checking out your social media platforms. If your social media profiles offer useful content, you’re your potential customers may follow you as fans, and then become buyers later on.

  • These new followers can also share your marketing messages, leading to an increase in social traffic and sales.

8. SEO helps put you ahead of your competitors.

As you integrate SEO and various other online marketing techniques into your business, you’ll move ahead of those competitors who have not implemented these techniques.

SEO is incredibly important for small businesses these days, as most business owners know. If you’re not implementing it successfully in your own online marketing activities, you are limiting your results, sales, and profits.

YOUR COMPETITION

Look at what your competitors are doing and see what you can do to rise above them. It will be worth your time and effort.

How do you know what your competitors are doing – who is taking your money?

Our Competition Reports Provide You with Valuable, Actionable Data About Your Competitors’ Online Marketing

Here’s where OPTIMIZE DIGITAL can step up and help you figure it out. We compile Competition
Reports that show you what your competitors are doing in the following digital marketing categories:

  • 1. How are your technical SEO and Google Rankings compared to your primary competitors?
  • 2. Website quality – is yours beating your competition’s?
  • 3. What are your competitors spending on Online Advertising – Google, Facebook, Instagram, Twitter?
  • 4. How’s their social media presence – do you need to up your game?
  • 5. Local business presence – do your competitors have more ‘Digital Real Estate’?

We pull data from publicly available sources like Google, and put it all together to help you make
informed marketing decisions.

All you need to do is email us your website, and your 3 main competitors.

We’ll email you your report and go over it with you so you know where you stand and what you can
do to catch up to and surpass your competition.

Onward & Upward

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Why Search Marketing Matters for Your Small Business

DOES SEO AND SEARCH MARKETING MATTER?

Google is everywhere. The search engine’s influence on potential customers’ decision making is well documented, but can be confusing or daunting for many business owners. The numbers show that when businesses invest their money and/or time in SEO and search marketing, the benefits and relative affordability of the process bring an extremely high return. This article will shed some light on the reason it is worthwhile to invest in a search marketing strategy aimed at Google and the other search engines.

WE CAN’T ALL BE SEO EXPERTSs – THERE’S NOT ENOUGH TIME IN THE DAY

We’ve reached the point where even the least tech-savvy business owners have heard of SEO, and many have a good sense of what it entails. Being business owners, there isn’t enough time in the day for them to be SEO experts as well. Part of that is the nature of running a business. It’s time consuming so learning about search engines isn’t a high priority. Due to the time it takes to operate their business, owners have a need for someone to step in a do some Internet and search marketing work. Otherwise search results (or lack thereof) will lead potential customers to their competitors.

Another reason to invest in search marketing: Google’s search algorithm is now a constantly changing, fluid program. It requires knowledgeable and talented search marketing people that comprehend the process. The search results algorithms, known by names such as Panda and Hummingbird, used to change every few month to every quarter. It allowed savvy owners and marketing people to figure out the changes and the complexities every so often. Now, the constant fluidity of the search algorithm means there are real time changes in search results all the time. They can change from minute to minute, depending on what kind of work is being done behind the scenes and through customer interaction.

BEHIND THE SCENES – THE SEARCH MARKETING WORK

The work search marketers do for businesses varies depending on the goals, needs and the type of business. A startup requires linkbuilding and website optimization work, while an established company may benefit from PR, blogging and content management. All of these are part of search marketing and SEO, but it is important to craft a strategy that is customized for each client.

Businesses would benefit most from the whole array of skilled services a good Internet and search marketer provides. In reality, a company like Optimize Digital will work with clients to create a strategy based on business goals, budgets and needs. Successful SEO and search marketing work includes the following:

  • Website Optimization – Back end changes to Meta data and other HTML tags tell the search engines who you are, where you are and what you offer.
  • Social Media Optimization (SMO) – Consistency of posting and branding is something the search engines deem influential in the relevancy of a business to potential customers searching online. Very few business owners without a marketing person on staff have the time to take care of this important factor.
  • Content Management – As the online world has changed, so has the way businesses brand and market online. Websites without blogs and photos, posted consistently, are now penalized by Google. So is lack of social media content and interaction. There are values for these SEO factors in the algorithms – they either help you or hurt you in search results. A good search marketer will also cross-promote the blogs and articles by submitting them to PR and article submission sites that Google finds relevant. Which brings us to the next item.
  • PR – Publicity is the goal of PR. When it works, the (positive) publicity helps the brand substantially. But even if local media doesn’t pick up press releases, Optimize Digital distributes the releases around the web. When they are picked up it creates link traffic and gives a company’s website a bump in relevancy values for search engines. The result is better search results. Optimize is a little different – we think PR is a great way to help out with search results, especially because it helps satisfy Google’s requirement for original content.
  • Link building – Though this process of submitting links and business listings has become less important, it is still something that needs to be done for a comprehensive search marketing campaign. In order to get found online, businesses have to expand their online presence. Beyond Facebook and Google, companies who want to get found have a presence on Yelp, Angie’s List, Merchant Circle, Thumbtack, Manta and the rest of the sites that influence the search rankings.

There are some other services not covered here, such as PPC campaigns or paid automated software subscriptions.

What is Google Looking For?

Google search makes its money by selling end user information and brand exposure to advertisers. So for them, the relevance of a website to the searcher (potential customer) is paramount. To that end, the search engines release data from time to time that tells Internet marketing specialists like Optimize Digital what to focus on. For example, original content has become more important than links and link building over time.

There are both technical aspects of search marketing like website optimization and creative aspects like content and social media. A good Internet marketing specialist can get a business to show up on the first page of search results. But not all have the actual business management experience to help your business increase revenues. It takes someone with expertise and a successful track record of helping small businesses to increase traffic, increase revenues and get the best return on investment.

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Online Reputation Management (ORM)

The goal of Online Reputation Management (ORM) is to minimize the visibility of negative content in search engine results and replace it with positive content including blogs, press releases, media coverage, social media posts and positive reviews. Here we’ll cover why PR and SEO strategies are effective tools for ORM.

Public Relations as a Tool for ORM

  • For online reputation management to be successful, a stout public relations strategy is vital. The more positive press published and archived online for your business, the better your online reputation.
  • When a potential customer searches for your brand online, an effective public relations campaign will yield pages of positive coverage such as company expansions or new hires, awards or newsworthy events. There are also press release sites and blogger sites that the search engines deem influential. Optimize Digital creates and publishes curated content for these PR websites, press release websites and social media networks as part of our PR/SEO/ORM crossover campaigns.

Search Engine Optimization (SEO) for Online Reputation Management

  • Search engine optimization is another proven solution to deliver measurable results in maintaining a company’s positive online perception and counteracting unfavorable results. Gain control over what users are viewing by using search engine optimization to manage your online presence. That includes responding to all reviews on social media and crowd review sites like Yelp. Website optimization and content management are the most important aspects of SEO for Online Relationship Management.
  • According to industry surveys, over 85% of consumers believe search engines are important when making decisions about where to do business. A well-rounded SEO strategy doesn’t just cover up negative feedback or articles, but makes the most of any publicity, promotes positive content and grows a company’s digital community.

A well-executed strategy of PR and SEO will push negative content or reviews further down in search results. 80% of seartchers never go past the first two pages of results. So a successful ORM project will show your potential customers the positive, current feedback and info about your business online.

Jesse Diamond

MARKETING & SEO GET FOUND ONLINE

www.optimizedigitalonline.com

Tel: 914-631-3613

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It is important for small businesses to have a trusted partner to stay on top of the latest changes, trends, challenges and opportunities presented by Google and the search engines.
At Optimize Digital, we keep ahead of the digital curve by doing research, a lot of reading, talking to other industry professionals at conferences and in the field, and of course practicing the knowledge and skills in the real world for our small business clients.

Here is an informative article from PC Mag that points out some SEO best practices that are beneficial in improving search results and getting noticed by potential customers online:

Link: https://www.pcmag.com/article/344253/4-google-seo-best-practices-to-help-get-your-small-business

Full article text below:

4 Google SEO Best Practices to Help Get Your Small Business Noticed

As Google adjusts its search algorithm, your small to midsize business (SMB) can maintain its high ranking if you follow these four search engine optimization (SEO) practices, compiled in honor of National Small Business Week.

Let’s face it: Once you start playing a game, you want the rules to stay the same. In the fourth quarter of the Super Bowl, for example, you wouldn’t want to suddenly have forward passes outlawed. (Actually, wait a minute, I’m from Seattle; if we could go back to the Seattle/New England Super Bowl and outlaw forward passes with about one minute to go in the game, that would be awesome.) But, inmost instances, you don’t want the rules to change midway through the game.

Google’s plans to change its search algorithm sounds like it’s planning to change the rules of the search engine optimization (SEO) game. Viewed one way, this could cause problems for businesses—especially small businesses that don’t have the same deep pockets to afford website redesigns. Web-savvy companies build their websites with business intelligence (BI) and SEO in mind. Following SEO best practices can help a company appear higher in the web search rankings.

Google Penguin

Currently, one of the algorithms Google follows is the “Penguin” algorithm, which was announced in 2012. Penguin tries to decrease the search engine rankings of websites that violate the Webmaster Guidelines established by Google. As a result, higher quality websites appear at the top of the rankings. Penguin aims to remove “search engine spam.” Penguin 2.0 was released in 2013 and Penguin 3.0 followed in 2014. Whenever a new update is released, this can mean big changes for the way webpages are ranked within Google.

Penguin 4.0 was originally expected to be released at the end of 2015, but Google has remained silent about the release since then (which is no longer believed to be on target). On April 15, Google said there will be a formal announcement made when Penguin 4.0 is ready to be released, but there was nothing specific that could be announced yet. A core algorithm update launched in January, which some confused with Penguin 4.0, but the update was ultimately determined to be separate changes.

Starting in March, some other changes to Google’s algorithm began to occur. Speculation arose that these changes may be initial tests for Penguin 4.0. Speculation also suggested this was an update to Google Panda, another algorithm change that focuses on lowering the rank of lower-quality websites (rather than search engine spam or websites that violate Google’s Webmaster Guidelines). Google Panda algorithm changes tend to be released on a more gradual basis. Anecdotal information suggested that small changes were occurring, at least on a temporary basis.

Since late March, there has been evidence that the algorithm has changed, at least in part, but no formal announcement has been made—and no technical details have been officially released regarding how the algorithm will specifically change and affect users.

In honor of National Small Business Week, I’ve compiled four suggestions that small businesses should follow now and as more algorithm changes are rolled out.

1. Content is Still King

Content is one king that even Game of Thrones can’t kill. Google prioritizes compelling, fresh content in its rankings. If you want your website to rise in the rankings, you need to be publishing fresh, new content on your website as often as possible.

Google refers to this as RankBrain. Suffice it to say, your content can’t be simply a bunch of keywords. Google is trying to optimize for compelling, real-world content (the kind that writers create and that website visitors read). Increasingly, Google is trying to crack down on people who abuse the algorithm. Instead, Google is trying to use machine learning and intelligence to assess what is real content. Think of it this way: If you create content on your website that will genuinely attract your target audience, and then introduce fresh content on a regular basis, you will likely improve your search rankings.

2. Monitor Changes to Rankings

Have some of your pages gone up or down in search rankings since late March? If yes, review those pages in relation to the specifications Google has provided. And, even if you don’t know if your search rankings have gone up or down, review your traffic logs and see if you can observe any significant changes to the traffic to certain pages originating from Google. Compare traffic in January, February, or early March with traffic in late March and April.

3. Go Small

For the past year, Google has penalized websites that are not mobile-friendly. In March, Google announced that it was going to increase the importance of mobile friendliness in its search rankings. Google provides tools that you can use to determine the friendliness of your website for mobile. If your website isn’t already mobile-friendly, it’s time for you to embrace all of those small screens out there. The change in the algorithm to favor mobile websites was even given a name: “mobilegeddon” because the change could be viewed as the end of the world for non-mobile websites.

You can gauge Google’s preference for mobile by looking at its own website. It used to be that pay-per-click ads were positioned in the right-hand column. Now, paid ads are in the same column as organic search results, making them easier to be seen on mobile devices where screen widths are small. Work with your web hosting service to make this change as soon as possible.

4. Review Google’s Search Console, and Watch for Additional Changes

By accessing the search console, you should be able to track keywords. Look for changes. Do this fairly soon because Google only archives 90 days of data. As additional changes are rolled out, you may experience changes in your rankings and traffic.

Monitor both your logs and the press over the next few months to identify changes so that you can react quickly to them. By being an early adopter of changes that relate to Google’s updates, you can get a jump on your competition and rise in the rankings. So, hey, maybe changing the rules midway through the game is good after all.

Get in Touch

Optimize Digital

Online Marketing, Web Design & SEO Solutions – Get Found Online
520 White Plains Rd, Ste 500
Tarrytown, NY 10567

jesse@optimizedigitalonline.com
www.optimizedigitalonline.com

Tel: 914-631-3613

 

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Digital Marketing Pro Tips: Social Media Optimization (SMO)

At first glance, SMO is just another in the endless line of acronyms digital marketers use on a daily basis. In this case we have some actual use for our acronym, SMO. Why? Optimizing your website and your social media practices is a great way to increase the flow of traffic to your website, product or offer.

Here we offer some suggestions to make social media and your website work better for your business. After all, you’re most likely on social media already, so why not get the most out of it?

What is Social Media Optimization, and what are some of the ways it can help your business?

The main concept of SMO is to implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches and on search engines, and more frequently included in relevant posts on blogs, podcasts and video blogs.

The other side of SMO is implementing changes to your social media page and/or posts in order to better engage both with your target audience and the social media site’s search algorithm.

Below are suggestions separated into two sections: website SMO and Facebook best practices.

 

Optimizing Website Content for Social Media

Link to Facebook

Add a Facebook button to each blog post that links to your Facebook page.

Adding a “Share on Facebook” button would be even better

It requires downloading a WordPress plugin. While someone sharing your Facebook post is fantastic, someone sharing to his or her page via your blog creates the added benefit of the valuable-for-SEO back link.

More info on WordPress social share plugins here: https://www.bloggingwizard.com/top-wordpress-social-sharing-plugins-2014/

Contact Info in Blog Posts

Add contact info to blog posts, or at least a link to your contact page to make it as easy as possible for a potential customer who clicked through via a Facebook post to call or email.

Yoast Social Tab

If your website or blog was built with WordPress, use the Yoast plugin “Social” tab, when applicable, to optimize the blog for Facebook sharing. You can choose the exact title and description you want. Sometimes the blog article blurb used by Facebook does not contain the type of keywords you want to use.

For example, you could add geo-keywords (useful when boosting a post, described later).

You can choose which photo will show on Facebook. This is useful if the blog post has multiple photos.

UXO – User Experience Optimization

Optimize the blog post for “user experience” (UX), which is the implemetation of user-friendly structural and experiential factors and features that help improve your site for the general user.

User experience optimization (UXO) is relevant here because it has shown to be an effective way to engage your viewer for longer.

Once you get them to your site/blog, the longer you keep them there the better, for both SEO and conversions to customers. In addition, it is an important way to tell the search engine that the given page/article is relevant and useful for its users. Some methods include:

  • Using relevant, keyword-rich blog titles.
  • Using lists, bullet points, and H2 and H3 Headings to allow easy skimming.
  • Breaking up longish paragraphs so they are easy to scan.

Call to Action

Marketing studies show – it is beneficial to add a subtle call to action to the blog (or Facebook) post whenever it is possible to do so tactfully.

Facebook Best Practices for SMO

Advertise on Facebook

Boosting posts tactfully and strategically is a very cost effective way to get your business in front of new potential customers’ eyes.

Depending on the number of people you want to reach, $25 – $50 would expose your business to possibly thousands of people who could be potential customers.

During the setup of a sponsored post, you have the opportunity to target specific towns, demographics and even interests. Facebook analytics are useful; they even offer A/B testing.

Use relevant keywords in posts, as well as in the blog titles and Facebook descriptions (covered above).

Keywords are important for your website, blog content, and your social content. This also helps keep your content relevant to your target audience, especially in searches. Finally, it helps with SEO.

  • Use hash tags when appropriate – they are searchable.
  • Remember that Facebook is a search engine as well as a network.
  • Interact with your target audience on Facebook

Reply to all reviews (and on Yelp). Like other people’s and businesses’ posts, share the occasional post by a customer.

Optimize your Facebook cover photo

Facebook displays the cover photo at 828 pixels wide by 315 pixels tall on computers and 640 pixels wide by 360 pixels tall on smartphones.

The word out there is the best way to size your photo is to make it 851 x 315 pixels.

Keep mobile in mind. The photo will be automatically cropped.

It’s best to use people or even animals in the photo – that has shown create an emotional connection. Example here is Purina’s cover:

Include Links In Image Captions

This is sometimes overlooked, but image captions offer another place to add a link. It’s a small detail, but it can help add a bit of traffic back to your blog or website. This goes for your cover photo too.

Upload Video Directly To Facebook

Video has exploded in terms of importance for content marketing, with YouTube dominating as the online video platform of choice. Facebook has taken steps to be more competitive as a place to find prime video content. For this reason, Facebook prioritizes and favors video posted directly into Facebook, versus video shared from YouTube (or somewhere else).

Please don’t hesitate to contact Optimize Digital if you have any questions about social media marketing, or if you would like more information or training on social media optimization.

Get in Touch

Optimize Digital

Online Marketing, Web Design & SEO Solutions – Get Found Online
520 White Plains Rd, Ste 500
Tarrytown, NY 10567

jesse@optimizedigitalonline.com
http://optimizedigitalonline.comwww.optimizedigitalonline.com

Tel: 914-631-3613

 

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Business Owners: How to Utilize Video for Search Results and Online Exposure

Let’s dive right in – we all get the idea that video is huge now. From the streaming and binge watching of Netflix and Hulu to YouTube and Social Media; video is the future, and the future is now. Below are some insights, stats and suggestions about video, and how to use it to bring new customers your way.

1. Video is a Tool for SEO and Marketing that you have to Use

As your website becomes more optimized over time, it will start to rank higher in search engines for relevant search terms. As this happens, you’ll see an increase in traffic, or prospects viewing your site. Ultimately this increases sales too – as long as your website kicks your competition to the curb and acts as a lead generation engine.

Here are some stats about why it would be beneficial to begin incorporating video into your digital marketing efforts and budget (via www.inc.com):

  • It is estimated that nearly 80% of Internet traffic is video content.
  • People are 85% more likely to buy a product after viewing a product video.
  • Posts with videos attract 3X more links than text-only posts.
  • 45% of people watch more than an hour of Facebook or YouTube videos a week.
  • 85% of the US Internet audience watches videos online.
  • The 25-34 (millennial) age group watches the most online videos and men spend more time watching videos on the Internet than women.

1a) Suggestion: Consider placing a video on your landing page (home page). Landing pages containing video have been proven to show increased conversion rates.

2) Google Favors Video for Search Results

Notice how videos tend to show up near the top of search results pages (SERPs)? It is because Google’s search algorithm and its AI prefer video. They prefer video because all the stats show Google’s users prefer video.

The metrics are different for different industries and economic sectors, but the facts show video is key for search marketing. Working with a digital marketer who knows video marketing is now a must for all business owners.

Here is a simple whiteboard video for Optimize Digital that often shows up in search results when people are looking for help with their websites, content marketing and social media, or SEO:

Periodically uploading a new YouTube video to your YouTube channel, even if it is from your vendors or suppliers, is another way to show the search engines that you are putting out relevant content on a consistent basis. Moreover it is in the current preferred medium.

Here is another video we made – for Willow Creek Dental in the Twin Cities, MN that reminds potential customers who they are, and prompts current ones to come back:

On the same note, a blog post with a video is more likely to catch the search engine’s attention.

3) YouTube is a Search Engine – Optimize Your Videos

YouTube is currently the world’s 2nd biggest search engine. Millennials use YouTube, Facebook, Instagram, SnapChat and more to find what they’re looking for.

Focusing on YouTube for this article, it is important to optimize videos just as it is important to optimize photos and web pages:

3a) Optimize Video File Name: what is the subject of the video? Keywords are better than something like, “T1265.jpg”.

3b) Use Keywords in Video Title:

Here it can be useful to do a little keyword research to find out which videos show up well in Google search results. The videos on your YouTube channel should have great Titles for SEO. But the titles and descriptions also need to do a great job of marketing the video to Google’s search engine. One of the keys is to know which types of videos are searched for most, and which people watch.

In general, Google tends to show video results for the follwing types of keywords:

  • How-to keywords
  • Reviews
  • Tutorials
  • Funny videos

3c) Utilize the Video Description area to provide useful information (the search engine reads it):

Your video descriptions are important. Because Google and YouTube can’t “listen” to videos, they rely on your text description to determine your video’s content.

Here are the basic guidelines for the description:

  • Put your link at the very top of the video
  • Keyword optimize
  • Make the description useful for readers, and at least 250-words
  • Add other links where appropriate

Contact Optimize Digital for more information on optimizing your YouTube channel, and you videos, so they show up in Search.

3d) Tags

Tags aren’t vitally important, but they help. Just include a few keywords to help YouTube and Google learn what your video is about.

4) Suggestions on Getting Video Views

  • Place a link to your YouTube Channel on staff email signatures.
  • Promote your YouTube channel on Facebook.
  • Place a button/link to your YouTube Channel on your website.
  • Upload videos from your website onto your YouTube channel, using the optimization suggestions above.
  • Upload videos from your website onto your Facebook page, using the optimization suggestions above.
  • Upload videos from your website onto your Google+ page, using the optimization suggestions above.
  • If you’re already publishing videos on YouTube, the next step is to optimize them for search engines. If you have a bunch of videos on Instagram and social media – remember, Google and Facebook are competitors, so you won’t get search benefit from Facebook videos.
  • You’ll want to upload the video directly to both platforms. And don’t forget to link the videos in your blog to your YouTube channel.

Using the video marketing strategies and tactics above on a consistent basis will help you leap ahead of your competitors in search results. Not only that, it will also increase engagement, conversions, and your marketing ROI.

 

Optimize Digital

Online Marketing, Web Design & SEO Solutions – Get Found Online

520 White Plains Rd, Ste 500
Tarrytown, NY 10567

jesse@optimizedigitalonline.com
www.optimizedigitalonline.com

Tel: 914-631-3613

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The Benefits of Digital Marketing for Your Westchester Business

Times have changed for everyone, including marketers. While traditional marketing is still very much alive, there’s no doubt that Digital Marketing is now the pinnacle for companies and brands hoping to stand out in their respective industries.

Digital marketing is all about making connections through various channels. These include email, social media, chat support, and many more. Without the internet and the omnichannel support of digital marketing, the concept would not have existed in the first place.

Basically, what companies need to succeed in this new age of marketing is to make connections with their customers from their local area or other parts of the world. Companies need to make connections with potential customers by showing up in search results, through social media engagement, and by making your website the modern face of your business that also drives customer touches.

The connections made in digital marketing are far-reaching. Unlike traditional marketing, brands are no longer limited to engaging with their customers on a limited scope. The internet and social media make it possible to reach out to everyone worldwide, thus increasing the effectiveness of marketing campaigns even more.

Digital marketing also makes it possible for brands to reach out to their customers regardless of what device they are using. From desktop to mobile and even wearable devices, the possibilities are nearly endless. This fact is pushing marketers to become more creative with their strategies and the content they produce.

More companies are taking note of the benefits of digital marketing. In fact, recent statistics suggest that digital ad spending globally will increase from 39.7% of total media ad spend in 2017 to 53.9% in 2022. As more companies are joining the trend of digital marketing, the field will become stiffer as well.

As such, it is important for the rest of the marketers in the world to begin their transition from traditional to digital as soon as possible.

Don’t let us tell you why digital marketing has made things easier; the facts and statistics behind it will do that kind of work. If you want to see some awesome digital marketing stats, then look no further as we’ve got the best and most important ones compiled in the infographic that follows.

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From Westchester to Boston: Event SEO for New England’s Renaissance Festival

Westchester business owners who work with us often come to Optimize Digital for help marketing their seminars and other promotional events. From designing flyers and invitations, to promoting the event around the web using next-level tech, our clients know where to turn for results they can trust.

Optimize Digital Search Marketing for Local Events

Then there are businesses that are events – like festivals, fairs and certain conferences or trade shows. In that case, the business itself is an event. Doing search marketing for a festival like any other business is a no-no.

Brick & mortar or professional businesses need a consistent, long view strategy, maintaining search prominence all year and over time. That doesn’t change because of the event nature of a business. But, you do have to take a different approach.

The fact that the event business’s success depends on high attendance means organic search marketing is a big part of the mix. Add in some retargeting, social media marketing and a solid email & PR campaign and you’re on your way to a successful season.

Search Marketing & SEO Results for Event Businesses

When it comes to event marketing, King Richard’s Faire outside Boston is as fun as it gets. Three years ago Optimize Digital connected with the Faire’s team on the topic of SEO. Their management team had PR, paid ads, and social media sourced and locked in.

But we noticed that their website’s Meta data needed updating. From there the question was, “what else could help them reach more of their potential customers online”?

That’s when we started providing SEO for the Faire’s season yearly.

The work includes:

  • Keyword research – which searches are performed most by potential fair goers?
  • Website optimization – is your website’s Meta data updated seasonally? Is it telling search engines and users where you are, who you are and what you offer? This includes optimizing ever-important photos!
  • Engagement with Google’s environment – Google Posts, consistently uploading photos and videos, linking to external articles.
  • Keyword testing – Where do you rank in search results?
  • Tracking – How many people are clicking from Google Search to your website? Which kinds of photos and content creates the most engagement and conversions to paying customers?

RESULTS

Once again the results proved that adding SEO and search marketing to the mix drove engagement, clicks and conversions. In other words, the return on their investment was massive:

  • Potential customers viewed King Richard’s Faire in Google Search results, on average, 115,000 times per month during Faire season.
  • Website visits per month from Google search: over 10,000
  • People who viewed Google Posts per month: over 40,000
  • People who viewed optimized photos per month: over 110,000
  • Estimated revenue from Organic Search Marketing 2019: $1,380,000

Keep in mind, most events that our clients need promoted aren’t going to generate millions of dollars. Our clients’ events are mainly to generate new business while providing valuable information and solutions.

Whether you’re conducting a real estate seminar that needs graphic design and content work, or a design studio that offers educational workshops, Optimize Digital has the experience to make your next event a seriously effective new business generator.

 

Contact us for more information on our next-level digital marketing services for you Westchester County business:

OPTIMIZE DIGITAL
Search & Digital Marketing Solutions – Get Found Online

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COVID-19: Your Business’s Online Presence & How to Digitize Your Business

What businesses need to do online during the coronavirus outbreak.

Valued clients, colleagues and contacts:

For business owners like us this is a time of uncertainty and disruption, at the very least. And as the founder and face of Optimize Digital, I want to let you that my teams and I are here to support your business during this period.

I’ve put together some bullet points covering coronvirus communications, as well as guidance for adapting your online approach in this new normal, however temporary or lengthy it may turn out to be.As for steps at Optimize Digital:

  • Early last week I directed all teams (and myself) to work from home.
  • I’ve increased Optimize Digital’s content writing bandwidth by hiring extra writers.
  • I’m following up this email with short calls, since each client’s industry and business is unique, each plan of attack will be based on your business.
  • I’ve assured each contracted team member that Optimize Digital will still provide assignments during this outbreak (since our writers and coders are young freelancers who rely on agencies and services like Optimize Digital for their income).

During this time it’s important to stay relevant and trusted by offering even more articles and video content, though that might seem counterintuitive at first glance. Read on to see some of the guidance. Thank you, as always, to our valued clients.

Please reach out by phone (914-631-3613) or email for any further information on this topic, or anything digital marketing related.

Respectfully,

Scribble

Jesse Diamond
Founder/President, Optimize Digital
600 Mamaroneck Ave, Suite 400
Harrison, NY 10528

Steps for businesses coronavirus:

STEPS TO TAKE NOW

  • Put out your COVID-19 statement on social media, and make it readily available from the homepage of your website. Contact Jesse for guidance or to have your statement created.
  • Formulate a digital presence strategy for your business.
  • Communicate often and communicate clearly: if your hours, your services or your policies change as a result of coronavirus, let your customers and clients know.

COVID-19: Your Approach & Online Presence

HOW TO DIGITIZE MY BUSINESS, AND WHY?

With today’s technology it’s possible for most business owners to at least partially digitize their business. Who knows, maybe this period gives us a chance to enhance our services in the long run?

Each business is unique, so please contact us to discuss your specific business.

Here are some ideas and tactics to digitize your business:

 

  • For professionals who can, it’s time to implement phone or digital appointments and consultations. Initial appointments can be done over the phone, and if video is needed, many clients have Facetime, Skype or any number of video chat services.
  • Design or other home consultations can be conducted via video, and samples can be ordered for direct delivery.
  • For home services companies like plumbers, or HVAC, many times the initial estimate visit can be done through video chat as well.

Create videos using your your computer’s webcam or your phone. Even if it’s just you offering relevant information on how your services help people. Or if you’re still going in to work, take some quick videos of you business in action or of a new product. Send them to Jesse, we’ll edit, optimize, and publish them to engage with your business.

 

Up the ante on social media. In addition to videos and photos, find useful articles to post. Your existing and potential customers are going to have the time and desire to read or watch your content.

 

 

How to help my business during covid-19

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