Blog

  1. Home
  2. 2021
  3. December
8 Reasons Why Local SEO Helps Your Westchester Business

8 Reasons Why Local SEO Helps Your Westchester Business

Smart business owners know how important search engine optimization (SEO) is for their company’s website. SEO, when done effectively, will help increase a website’s visibility on search engines – specifically Google Search results.

This means that their website will show up on the first page of search results when someone searches for a keyword or phrase that applies to their business. Being in the top results can send thousands of targeted, qualified prospects to your website that weren’t seeing your business before.

In fact, smart SEO done by a local Westchester SEO service can help your business in multiple ways.

Consider these benefits of SEO:

1. You’ll see an increase in traffic.

As your website becomes more optimized over time, it will start to rank higher in search engines for relevant search terms. As this happens, you’ll see an increase in traffic, or prospects viewing your site. Ultimately this increases sales too – as long as your website kicks your competition to the curb and acts as a lead generation engine.

2. It will increase the credibility of your business.

Your customers are conditioned to believe that the best businesses are those ranked at the top of the search engines, whether that is true or not.

  • When you rank highly, your prospects perceive your business more favorably, which leads to an increase in sales, conversions, and brand recognition.

3. SEO can lead to long-lasting results.

Radio, print, and billboard ads produce short-term rewards. SEO, on the other hand, helps to deliver long-term rewards.

  • By investing in SEO, your online presence increases, resulting in a more profitable return on investment (ROI). Not only that, but people will Google your business to find out if they like what they see. Having a large digital footprint and good online reputation go a long way toward converting visitors to customers.

4. You’re in control of the cost.

Whether you need more online exposure, want a more profitable a social media presence, or need content marketing, you’ll know how much it will cost before signing off. Once you know what each service will cost, you can determine which you believe would give you a better ROI. We can help you there too!

5. Your website will become more user-friendly.

A good SEO expert will be able to look at your website and optimize it not only for the search engines but also for your users too.

  • Improving your website’s user experience includes many aspects, including how quickly your website loads, how easy it is to navigate, and whether it is mobile-friendly.
  • By improving the user experience of your website, you will see an increase in conversions, plus you should see an overall ranking increase in the search engines, as this is one of the known ranking factors.

6. SEO helps encourage users to contact a local business.

It has been shown in numerous studies that having an impressive online presence also increases customer, client or patient ‘touches’ – calls or emails.

7. Your social media following will increase.

As your search engine rankings increase, more visitors will arrive at your website. Even if they don’t buy from you or make an appointment right away, they may still end up checking out your social media platforms. If your social media profiles offer useful content, you’re your potential customers may follow you as fans, and then become buyers later on.

  • These new followers can also share your marketing messages, leading to an increase in social traffic and sales.

8. SEO helps put you ahead of your competitors.

As you integrate SEO and various other online marketing techniques into your business, you’ll move ahead of those competitors who have not implemented these techniques.

SEO is incredibly important for small businesses these days, as most business owners know. If you’re not implementing it successfully in your own online marketing activities, you are limiting your results, sales, and profits.

YOUR COMPETITION

Look at what your competitors are doing and see what you can do to rise above them. It will be worth your time and effort.

How do you know what your competitors are doing – who is taking your money?

Our Competition Reports Provide You with Valuable, Actionable Data About Your Competitors’ Online Marketing

Here’s where OPTIMIZE DIGITAL can step up and help you figure it out. We compile Competition
Reports that show you what your competitors are doing in the following digital marketing categories:

  • 1. How are your technical SEO and Google Rankings compared to your primary competitors?
  • 2. Website quality – is yours beating your competition’s?
  • 3. What are your competitors spending on Online Advertising – Google, Facebook, Instagram, Twitter?
  • 4. How’s their social media presence – do you need to up your game?
  • 5. Local business presence – do your competitors have more ‘Digital Real Estate’?

We pull data from publicly available sources like Google, and put it all together to help you make
informed marketing decisions.

All you need to do is email us your website, and your 3 main competitors.

We’ll email you your report and go over it with you so you know where you stand and what you can
do to catch up to and surpass your competition.

Onward & Upward

Blog

  1. Home
  2. 2021
  3. December
top SEO companies in Westchester ny

Why Search Marketing Matters for Your Small Business

DOES SEO AND SEARCH MARKETING MATTER?

Google is everywhere. The search engine’s influence on potential customers’ decision making is well documented, but can be confusing or daunting for many business owners. The numbers show that when businesses invest their money and/or time in SEO and search marketing, the benefits and relative affordability of the process bring an extremely high return. This article will shed some light on the reason it is worthwhile to invest in a search marketing strategy aimed at Google and the other search engines.

WE CAN’T ALL BE SEO EXPERTSs – THERE’S NOT ENOUGH TIME IN THE DAY

We’ve reached the point where even the least tech-savvy business owners have heard of SEO, and many have a good sense of what it entails. Being business owners, there isn’t enough time in the day for them to be SEO experts as well. Part of that is the nature of running a business. It’s time consuming so learning about search engines isn’t a high priority. Due to the time it takes to operate their business, owners have a need for someone to step in a do some Internet and search marketing work. Otherwise search results (or lack thereof) will lead potential customers to their competitors.

Another reason to invest in search marketing: Google’s search algorithm is now a constantly changing, fluid program. It requires knowledgeable and talented search marketing people that comprehend the process. The search results algorithms, known by names such as Panda and Hummingbird, used to change every few month to every quarter. It allowed savvy owners and marketing people to figure out the changes and the complexities every so often. Now, the constant fluidity of the search algorithm means there are real time changes in search results all the time. They can change from minute to minute, depending on what kind of work is being done behind the scenes and through customer interaction.

BEHIND THE SCENES – THE SEARCH MARKETING WORK

The work search marketers do for businesses varies depending on the goals, needs and the type of business. A startup requires linkbuilding and website optimization work, while an established company may benefit from PR, blogging and content management. All of these are part of search marketing and SEO, but it is important to craft a strategy that is customized for each client.

Businesses would benefit most from the whole array of skilled services a good Internet and search marketer provides. In reality, a company like Optimize Digital will work with clients to create a strategy based on business goals, budgets and needs. Successful SEO and search marketing work includes the following:

  • Website Optimization – Back end changes to Meta data and other HTML tags tell the search engines who you are, where you are and what you offer.
  • Social Media Optimization (SMO) – Consistency of posting and branding is something the search engines deem influential in the relevancy of a business to potential customers searching online. Very few business owners without a marketing person on staff have the time to take care of this important factor.
  • Content Management – As the online world has changed, so has the way businesses brand and market online. Websites without blogs and photos, posted consistently, are now penalized by Google. So is lack of social media content and interaction. There are values for these SEO factors in the algorithms – they either help you or hurt you in search results. A good search marketer will also cross-promote the blogs and articles by submitting them to PR and article submission sites that Google finds relevant. Which brings us to the next item.
  • PR – Publicity is the goal of PR. When it works, the (positive) publicity helps the brand substantially. But even if local media doesn’t pick up press releases, Optimize Digital distributes the releases around the web. When they are picked up it creates link traffic and gives a company’s website a bump in relevancy values for search engines. The result is better search results. Optimize is a little different – we think PR is a great way to help out with search results, especially because it helps satisfy Google’s requirement for original content.
  • Link building – Though this process of submitting links and business listings has become less important, it is still something that needs to be done for a comprehensive search marketing campaign. In order to get found online, businesses have to expand their online presence. Beyond Facebook and Google, companies who want to get found have a presence on Yelp, Angie’s List, Merchant Circle, Thumbtack, Manta and the rest of the sites that influence the search rankings.

There are some other services not covered here, such as PPC campaigns or paid automated software subscriptions.

What is Google Looking For?

Google search makes its money by selling end user information and brand exposure to advertisers. So for them, the relevance of a website to the searcher (potential customer) is paramount. To that end, the search engines release data from time to time that tells Internet marketing specialists like Optimize Digital what to focus on. For example, original content has become more important than links and link building over time.

There are both technical aspects of search marketing like website optimization and creative aspects like content and social media. A good Internet marketing specialist can get a business to show up on the first page of search results. But not all have the actual business management experience to help your business increase revenues. It takes someone with expertise and a successful track record of helping small businesses to increase traffic, increase revenues and get the best return on investment.

We are always here
to support you

Contact Us