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Online Reputation Management (ORM)

The goal of Online Reputation Management (ORM) is to minimize the visibility of negative content in search engine results and replace it with positive content including blogs, press releases, media coverage, social media posts and positive reviews. Here we’ll cover why PR and SEO strategies are effective tools for ORM.

Public Relations as a Tool for ORM

  • For online reputation management to be successful, a stout public relations strategy is vital. The more positive press published and archived online for your business, the better your online reputation.
  • When a potential customer searches for your brand online, an effective public relations campaign will yield pages of positive coverage such as company expansions or new hires, awards or newsworthy events. There are also press release sites and blogger sites that the search engines deem influential. Optimize Digital creates and publishes curated content for these PR websites, press release websites and social media networks as part of our PR/SEO/ORM crossover campaigns.

Search Engine Optimization (SEO) for Online Reputation Management

  • Search engine optimization is another proven solution to deliver measurable results in maintaining a company’s positive online perception and counteracting unfavorable results. Gain control over what users are viewing by using search engine optimization to manage your online presence. That includes responding to all reviews on social media and crowd review sites like Yelp. Website optimization and content management are the most important aspects of SEO for Online Relationship Management.
  • According to industry surveys, over 85% of consumers believe search engines are important when making decisions about where to do business. A well-rounded SEO strategy doesn’t just cover up negative feedback or articles, but makes the most of any publicity, promotes positive content and grows a company’s digital community.

A well-executed strategy of PR and SEO will push negative content or reviews further down in search results. 80% of seartchers never go past the first two pages of results. So a successful ORM project will show your potential customers the positive, current feedback and info about your business online.

Jesse Diamond


Tel: 914-631-3613


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It is important for small businesses to have a trusted partner to stay on top of the latest changes, trends, challenges and opportunities presented by Google and the search engines.
At Optimize Digital, we keep ahead of the digital curve by doing research, a lot of reading, talking to other industry professionals at conferences and in the field, and of course practicing the knowledge and skills in the real world for our small business clients.

Here is an informative article from PC Mag that points out some SEO best practices that are beneficial in improving search results and getting noticed by potential customers online:


Full article text below:

4 Google SEO Best Practices to Help Get Your Small Business Noticed

As Google adjusts its search algorithm, your small to midsize business (SMB) can maintain its high ranking if you follow these four search engine optimization (SEO) practices, compiled in honor of National Small Business Week.

Let’s face it: Once you start playing a game, you want the rules to stay the same. In the fourth quarter of the Super Bowl, for example, you wouldn’t want to suddenly have forward passes outlawed. (Actually, wait a minute, I’m from Seattle; if we could go back to the Seattle/New England Super Bowl and outlaw forward passes with about one minute to go in the game, that would be awesome.) But, inmost instances, you don’t want the rules to change midway through the game.

Google’s plans to change its search algorithm sounds like it’s planning to change the rules of the search engine optimization (SEO) game. Viewed one way, this could cause problems for businesses—especially small businesses that don’t have the same deep pockets to afford website redesigns. Web-savvy companies build their websites with business intelligence (BI) and SEO in mind. Following SEO best practices can help a company appear higher in the web search rankings.

Google Penguin

Currently, one of the algorithms Google follows is the “Penguin” algorithm, which was announced in 2012. Penguin tries to decrease the search engine rankings of websites that violate the Webmaster Guidelines established by Google. As a result, higher quality websites appear at the top of the rankings. Penguin aims to remove “search engine spam.” Penguin 2.0 was released in 2013 and Penguin 3.0 followed in 2014. Whenever a new update is released, this can mean big changes for the way webpages are ranked within Google.

Penguin 4.0 was originally expected to be released at the end of 2015, but Google has remained silent about the release since then (which is no longer believed to be on target). On April 15, Google said there will be a formal announcement made when Penguin 4.0 is ready to be released, but there was nothing specific that could be announced yet. A core algorithm update launched in January, which some confused with Penguin 4.0, but the update was ultimately determined to be separate changes.

Starting in March, some other changes to Google’s algorithm began to occur. Speculation arose that these changes may be initial tests for Penguin 4.0. Speculation also suggested this was an update to Google Panda, another algorithm change that focuses on lowering the rank of lower-quality websites (rather than search engine spam or websites that violate Google’s Webmaster Guidelines). Google Panda algorithm changes tend to be released on a more gradual basis. Anecdotal information suggested that small changes were occurring, at least on a temporary basis.

Since late March, there has been evidence that the algorithm has changed, at least in part, but no formal announcement has been made—and no technical details have been officially released regarding how the algorithm will specifically change and affect users.

In honor of National Small Business Week, I’ve compiled four suggestions that small businesses should follow now and as more algorithm changes are rolled out.

1. Content is Still King

Content is one king that even Game of Thrones can’t kill. Google prioritizes compelling, fresh content in its rankings. If you want your website to rise in the rankings, you need to be publishing fresh, new content on your website as often as possible.

Google refers to this as RankBrain. Suffice it to say, your content can’t be simply a bunch of keywords. Google is trying to optimize for compelling, real-world content (the kind that writers create and that website visitors read). Increasingly, Google is trying to crack down on people who abuse the algorithm. Instead, Google is trying to use machine learning and intelligence to assess what is real content. Think of it this way: If you create content on your website that will genuinely attract your target audience, and then introduce fresh content on a regular basis, you will likely improve your search rankings.

2. Monitor Changes to Rankings

Have some of your pages gone up or down in search rankings since late March? If yes, review those pages in relation to the specifications Google has provided. And, even if you don’t know if your search rankings have gone up or down, review your traffic logs and see if you can observe any significant changes to the traffic to certain pages originating from Google. Compare traffic in January, February, or early March with traffic in late March and April.

3. Go Small

For the past year, Google has penalized websites that are not mobile-friendly. In March, Google announced that it was going to increase the importance of mobile friendliness in its search rankings. Google provides tools that you can use to determine the friendliness of your website for mobile. If your website isn’t already mobile-friendly, it’s time for you to embrace all of those small screens out there. The change in the algorithm to favor mobile websites was even given a name: “mobilegeddon” because the change could be viewed as the end of the world for non-mobile websites.

You can gauge Google’s preference for mobile by looking at its own website. It used to be that pay-per-click ads were positioned in the right-hand column. Now, paid ads are in the same column as organic search results, making them easier to be seen on mobile devices where screen widths are small. Work with your web hosting service to make this change as soon as possible.

4. Review Google’s Search Console, and Watch for Additional Changes

By accessing the search console, you should be able to track keywords. Look for changes. Do this fairly soon because Google only archives 90 days of data. As additional changes are rolled out, you may experience changes in your rankings and traffic.

Monitor both your logs and the press over the next few months to identify changes so that you can react quickly to them. By being an early adopter of changes that relate to Google’s updates, you can get a jump on your competition and rise in the rankings. So, hey, maybe changing the rules midway through the game is good after all.

Get in Touch

Optimize Digital

Online Marketing, Web Design & SEO Solutions – Get Found Online
520 White Plains Rd, Ste 500
Tarrytown, NY 10567

Tel: 914-631-3613



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Digital Marketing Pro Tips: Social Media Optimization (SMO)

At first glance, SMO is just another in the endless line of acronyms digital marketers use on a daily basis. In this case we have some actual use for our acronym, SMO. Why? Optimizing your website and your social media practices is a great way to increase the flow of traffic to your website, product or offer.

Here we offer some suggestions to make social media and your website work better for your business. After all, you’re most likely on social media already, so why not get the most out of it?

What is Social Media Optimization, and what are some of the ways it can help your business?

The main concept of SMO is to implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches and on search engines, and more frequently included in relevant posts on blogs, podcasts and video blogs.

The other side of SMO is implementing changes to your social media page and/or posts in order to better engage both with your target audience and the social media site’s search algorithm.

Below are suggestions separated into two sections: website SMO and Facebook best practices.


Optimizing Website Content for Social Media

Link to Facebook

Add a Facebook button to each blog post that links to your Facebook page.

Adding a “Share on Facebook” button would be even better

It requires downloading a WordPress plugin. While someone sharing your Facebook post is fantastic, someone sharing to his or her page via your blog creates the added benefit of the valuable-for-SEO back link.

More info on WordPress social share plugins here:

Contact Info in Blog Posts

Add contact info to blog posts, or at least a link to your contact page to make it as easy as possible for a potential customer who clicked through via a Facebook post to call or email.

Yoast Social Tab

If your website or blog was built with WordPress, use the Yoast plugin “Social” tab, when applicable, to optimize the blog for Facebook sharing. You can choose the exact title and description you want. Sometimes the blog article blurb used by Facebook does not contain the type of keywords you want to use.

For example, you could add geo-keywords (useful when boosting a post, described later).

You can choose which photo will show on Facebook. This is useful if the blog post has multiple photos.

UXO – User Experience Optimization

Optimize the blog post for “user experience” (UX), which is the implemetation of user-friendly structural and experiential factors and features that help improve your site for the general user.

User experience optimization (UXO) is relevant here because it has shown to be an effective way to engage your viewer for longer.

Once you get them to your site/blog, the longer you keep them there the better, for both SEO and conversions to customers. In addition, it is an important way to tell the search engine that the given page/article is relevant and useful for its users. Some methods include:

  • Using relevant, keyword-rich blog titles.
  • Using lists, bullet points, and H2 and H3 Headings to allow easy skimming.
  • Breaking up longish paragraphs so they are easy to scan.

Call to Action

Marketing studies show – it is beneficial to add a subtle call to action to the blog (or Facebook) post whenever it is possible to do so tactfully.

Facebook Best Practices for SMO

Advertise on Facebook

Boosting posts tactfully and strategically is a very cost effective way to get your business in front of new potential customers’ eyes.

Depending on the number of people you want to reach, $25 – $50 would expose your business to possibly thousands of people who could be potential customers.

During the setup of a sponsored post, you have the opportunity to target specific towns, demographics and even interests. Facebook analytics are useful; they even offer A/B testing.

Use relevant keywords in posts, as well as in the blog titles and Facebook descriptions (covered above).

Keywords are important for your website, blog content, and your social content. This also helps keep your content relevant to your target audience, especially in searches. Finally, it helps with SEO.

  • Use hash tags when appropriate – they are searchable.
  • Remember that Facebook is a search engine as well as a network.
  • Interact with your target audience on Facebook

Reply to all reviews (and on Yelp). Like other people’s and businesses’ posts, share the occasional post by a customer.

Optimize your Facebook cover photo

Facebook displays the cover photo at 828 pixels wide by 315 pixels tall on computers and 640 pixels wide by 360 pixels tall on smartphones.

The word out there is the best way to size your photo is to make it 851 x 315 pixels.

Keep mobile in mind. The photo will be automatically cropped.

It’s best to use people or even animals in the photo – that has shown create an emotional connection. Example here is Purina’s cover:

Include Links In Image Captions

This is sometimes overlooked, but image captions offer another place to add a link. It’s a small detail, but it can help add a bit of traffic back to your blog or website. This goes for your cover photo too.

Upload Video Directly To Facebook

Video has exploded in terms of importance for content marketing, with YouTube dominating as the online video platform of choice. Facebook has taken steps to be more competitive as a place to find prime video content. For this reason, Facebook prioritizes and favors video posted directly into Facebook, versus video shared from YouTube (or somewhere else).

Please don’t hesitate to contact Optimize Digital if you have any questions about social media marketing, or if you would like more information or training on social media optimization.

Get in Touch

Optimize Digital

Online Marketing, Web Design & SEO Solutions – Get Found Online
520 White Plains Rd, Ste 500
Tarrytown, NY 10567

Tel: 914-631-3613



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Business Owners: How to Utilize Video for Search Results and Online Exposure

Let’s dive right in – we all get the idea that video is huge now. From the streaming and binge watching of Netflix and Hulu to YouTube and Social Media; video is the future, and the future is now. Below are some insights, stats and suggestions about video, and how to use it to bring new customers your way.

1. Video is a Tool for SEO and Marketing that you have to Use

As your website becomes more optimized over time, it will start to rank higher in search engines for relevant search terms. As this happens, you’ll see an increase in traffic, or prospects viewing your site. Ultimately this increases sales too – as long as your website kicks your competition to the curb and acts as a lead generation engine.

Here are some stats about why it would be beneficial to begin incorporating video into your digital marketing efforts and budget (via

  • It is estimated that nearly 80% of Internet traffic is video content.
  • People are 85% more likely to buy a product after viewing a product video.
  • Posts with videos attract 3X more links than text-only posts.
  • 45% of people watch more than an hour of Facebook or YouTube videos a week.
  • 85% of the US Internet audience watches videos online.
  • The 25-34 (millennial) age group watches the most online videos and men spend more time watching videos on the Internet than women.

1a) Suggestion: Consider placing a video on your landing page (home page). Landing pages containing video have been proven to show increased conversion rates.

2) Google Favors Video for Search Results

Notice how videos tend to show up near the top of search results pages (SERPs)? It is because Google’s search algorithm and its AI prefer video. They prefer video because all the stats show Google’s users prefer video.

The metrics are different for different industries and economic sectors, but the facts show video is key for search marketing. Working with a digital marketer who knows video marketing is now a must for all business owners.

Here is a simple whiteboard video for Optimize Digital that often shows up in search results when people are looking for help with their websites, content marketing and social media, or SEO:

Periodically uploading a new YouTube video to your YouTube channel, even if it is from your vendors or suppliers, is another way to show the search engines that you are putting out relevant content on a consistent basis. Moreover it is in the current preferred medium.

Here is another video we made – for Willow Creek Dental in the Twin Cities, MN that reminds potential customers who they are, and prompts current ones to come back:

On the same note, a blog post with a video is more likely to catch the search engine’s attention.

3) YouTube is a Search Engine – Optimize Your Videos

YouTube is currently the world’s 2nd biggest search engine. Millennials use YouTube, Facebook, Instagram, SnapChat and more to find what they’re looking for.

Focusing on YouTube for this article, it is important to optimize videos just as it is important to optimize photos and web pages:

3a) Optimize Video File Name: what is the subject of the video? Keywords are better than something like, “T1265.jpg”.

3b) Use Keywords in Video Title:

Here it can be useful to do a little keyword research to find out which videos show up well in Google search results. The videos on your YouTube channel should have great Titles for SEO. But the titles and descriptions also need to do a great job of marketing the video to Google’s search engine. One of the keys is to know which types of videos are searched for most, and which people watch.

In general, Google tends to show video results for the follwing types of keywords:

  • How-to keywords
  • Reviews
  • Tutorials
  • Funny videos

3c) Utilize the Video Description area to provide useful information (the search engine reads it):

Your video descriptions are important. Because Google and YouTube can’t “listen” to videos, they rely on your text description to determine your video’s content.

Here are the basic guidelines for the description:

  • Put your link at the very top of the video
  • Keyword optimize
  • Make the description useful for readers, and at least 250-words
  • Add other links where appropriate

Contact Optimize Digital for more information on optimizing your YouTube channel, and you videos, so they show up in Search.

3d) Tags

Tags aren’t vitally important, but they help. Just include a few keywords to help YouTube and Google learn what your video is about.

4) Suggestions on Getting Video Views

  • Place a link to your YouTube Channel on staff email signatures.
  • Promote your YouTube channel on Facebook.
  • Place a button/link to your YouTube Channel on your website.
  • Upload videos from your website onto your YouTube channel, using the optimization suggestions above.
  • Upload videos from your website onto your Facebook page, using the optimization suggestions above.
  • Upload videos from your website onto your Google+ page, using the optimization suggestions above.
  • If you’re already publishing videos on YouTube, the next step is to optimize them for search engines. If you have a bunch of videos on Instagram and social media – remember, Google and Facebook are competitors, so you won’t get search benefit from Facebook videos.
  • You’ll want to upload the video directly to both platforms. And don’t forget to link the videos in your blog to your YouTube channel.

Using the video marketing strategies and tactics above on a consistent basis will help you leap ahead of your competitors in search results. Not only that, it will also increase engagement, conversions, and your marketing ROI.


Optimize Digital

Online Marketing, Web Design & SEO Solutions – Get Found Online

520 White Plains Rd, Ste 500
Tarrytown, NY 10567

Tel: 914-631-3613


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The Benefits of Digital Marketing for Your Westchester Business

Times have changed for everyone, including marketers. While traditional marketing is still very much alive, there’s no doubt that Digital Marketing is now the pinnacle for companies and brands hoping to stand out in their respective industries.

Digital marketing is all about making connections through various channels. These include email, social media, chat support, and many more. Without the internet and the omnichannel support of digital marketing, the concept would not have existed in the first place.

Basically, what companies need to succeed in this new age of marketing is to make connections with their customers from their local area or other parts of the world. Companies need to make connections with potential customers by showing up in search results, through social media engagement, and by making your website the modern face of your business that also drives customer touches.

The connections made in digital marketing are far-reaching. Unlike traditional marketing, brands are no longer limited to engaging with their customers on a limited scope. The internet and social media make it possible to reach out to everyone worldwide, thus increasing the effectiveness of marketing campaigns even more.

Digital marketing also makes it possible for brands to reach out to their customers regardless of what device they are using. From desktop to mobile and even wearable devices, the possibilities are nearly endless. This fact is pushing marketers to become more creative with their strategies and the content they produce.

More companies are taking note of the benefits of digital marketing. In fact, recent statistics suggest that digital ad spending globally will increase from 39.7% of total media ad spend in 2017 to 53.9% in 2022. As more companies are joining the trend of digital marketing, the field will become stiffer as well.

As such, it is important for the rest of the marketers in the world to begin their transition from traditional to digital as soon as possible.

Don’t let us tell you why digital marketing has made things easier; the facts and statistics behind it will do that kind of work. If you want to see some awesome digital marketing stats, then look no further as we’ve got the best and most important ones compiled in the infographic that follows.


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From Westchester to Boston: Event SEO for New England’s Renaissance Festival

Westchester business owners who work with us often come to Optimize Digital for help marketing their seminars and other promotional events. From designing flyers and invitations, to promoting the event around the web using next-level tech, our clients know where to turn for results they can trust.

Optimize Digital Search Marketing for Local Events

Then there are businesses that are events – like festivals, fairs and certain conferences or trade shows. In that case, the business itself is an event. Doing search marketing for a festival like any other business is a no-no.

Brick & mortar or professional businesses need a consistent, long view strategy, maintaining search prominence all year and over time. That doesn’t change because of the event nature of a business. But, you do have to take a different approach.

The fact that the event business’s success depends on high attendance means organic search marketing is a big part of the mix. Add in some retargeting, social media marketing and a solid email & PR campaign and you’re on your way to a successful season.

Search Marketing & SEO Results for Event Businesses

When it comes to event marketing, King Richard’s Faire outside Boston is as fun as it gets. Three years ago Optimize Digital connected with the Faire’s team on the topic of SEO. Their management team had PR, paid ads, and social media sourced and locked in.

But we noticed that their website’s Meta data needed updating. From there the question was, “what else could help them reach more of their potential customers online”?

That’s when we started providing SEO for the Faire’s season yearly.

The work includes:

  • Keyword research – which searches are performed most by potential fair goers?
  • Website optimization – is your website’s Meta data updated seasonally? Is it telling search engines and users where you are, who you are and what you offer? This includes optimizing ever-important photos!
  • Engagement with Google’s environment – Google Posts, consistently uploading photos and videos, linking to external articles.
  • Keyword testing – Where do you rank in search results?
  • Tracking – How many people are clicking from Google Search to your website? Which kinds of photos and content creates the most engagement and conversions to paying customers?


Once again the results proved that adding SEO and search marketing to the mix drove engagement, clicks and conversions. In other words, the return on their investment was massive:

  • Potential customers viewed King Richard’s Faire in Google Search results, on average, 115,000 times per month during Faire season.
  • Website visits per month from Google search: over 10,000
  • People who viewed Google Posts per month: over 40,000
  • People who viewed optimized photos per month: over 110,000
  • Estimated revenue from Organic Search Marketing 2019: $1,380,000

Keep in mind, most events that our clients need promoted aren’t going to generate millions of dollars. Our clients’ events are mainly to generate new business while providing valuable information and solutions.

Whether you’re conducting a real estate seminar that needs graphic design and content work, or a design studio that offers educational workshops, Optimize Digital has the experience to make your next event a seriously effective new business generator.


Contact us for more information on our next-level digital marketing services for you Westchester County business:

Search & Digital Marketing Solutions – Get Found Online


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COVID-19: Your Business’s Online Presence & How to Digitize Your Business

What businesses need to do online during the coronavirus outbreak.

Valued clients, colleagues and contacts:

For business owners like us this is a time of uncertainty and disruption, at the very least. And as the founder and face of Optimize Digital, I want to let you that my teams and I are here to support your business during this period.

I’ve put together some bullet points covering coronvirus communications, as well as guidance for adapting your online approach in this new normal, however temporary or lengthy it may turn out to be.As for steps at Optimize Digital:

  • Early last week I directed all teams (and myself) to work from home.
  • I’ve increased Optimize Digital’s content writing bandwidth by hiring extra writers.
  • I’m following up this email with short calls, since each client’s industry and business is unique, each plan of attack will be based on your business.
  • I’ve assured each contracted team member that Optimize Digital will still provide assignments during this outbreak (since our writers and coders are young freelancers who rely on agencies and services like Optimize Digital for their income).

During this time it’s important to stay relevant and trusted by offering even more articles and video content, though that might seem counterintuitive at first glance. Read on to see some of the guidance. Thank you, as always, to our valued clients.

Please reach out by phone (914-631-3613) or email for any further information on this topic, or anything digital marketing related.



Jesse Diamond
Founder/President, Optimize Digital
600 Mamaroneck Ave, Suite 400
Harrison, NY 10528

Steps for businesses coronavirus:


  • Put out your COVID-19 statement on social media, and make it readily available from the homepage of your website. Contact Jesse for guidance or to have your statement created.
  • Formulate a digital presence strategy for your business.
  • Communicate often and communicate clearly: if your hours, your services or your policies change as a result of coronavirus, let your customers and clients know.

COVID-19: Your Approach & Online Presence


With today’s technology it’s possible for most business owners to at least partially digitize their business. Who knows, maybe this period gives us a chance to enhance our services in the long run?

Each business is unique, so please contact us to discuss your specific business.

Here are some ideas and tactics to digitize your business:


  • For professionals who can, it’s time to implement phone or digital appointments and consultations. Initial appointments can be done over the phone, and if video is needed, many clients have Facetime, Skype or any number of video chat services.
  • Design or other home consultations can be conducted via video, and samples can be ordered for direct delivery.
  • For home services companies like plumbers, or HVAC, many times the initial estimate visit can be done through video chat as well.

Create videos using your your computer’s webcam or your phone. Even if it’s just you offering relevant information on how your services help people. Or if you’re still going in to work, take some quick videos of you business in action or of a new product. Send them to Jesse, we’ll edit, optimize, and publish them to engage with your business.


Up the ante on social media. In addition to videos and photos, find useful articles to post. Your existing and potential customers are going to have the time and desire to read or watch your content.



How to help my business during covid-19

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SEO or PPC – Which Is Better for Your Business?

In order to grow your business online, you may be wondering whether you should invest your time and money into Search Engine Optimization (SEO) or Pay-Per-Click Advertising (PPC).

Both have their positives and negatives, but is one better than the other?

Let’s look at both.

Is SEO Better?

SEO, or Search Engine Optimization, is the process whereby you optimize a website to appear as high in the search engine results as possible.

A massive part of this process is figuring out what the search engines want and then optimizing your web pages accordingly.

Pros of SEO:

  • Organic traffic has staying power. Once you’re able to get your website to rank highly in the search engines, chances are good that you’ll be able to generate consistent traffic.
  • SEO is often a less expensive option than PPC. When you compare the two traffic sources, SEO comes out the winner of the two when looking at traffic generated, as long as you’re looking at the traffic that comes once you’ve attained high rankings in the search engines.

Negatives of SEO:

  • SEO takes time. It can take many months for your hard work to show any rewards. If you don’t have the time to wait for your website and content to rank, then SEO may not be the best option for you.
  • You need unique and quality content. When it comes to content, people want to read the best content available. This can be a lot of work and will require research and a creative mind. If you don’t have these skills yourself, then it will benefit you to hire an expert.

Is PPC Better?

PPC, or Pay-Per-Click Advertising, is a technique that allows you to advertise in search engines, bringing immediate, targeted traffic to your website.

Pros of PPC:

  • Quick results. Unlike SEO, where you may have to wait months to see results, it is possible to start getting substantial traffic to your website within a few hours using an effective PPC campaign.
  • You can accurately target different demographics. When you use PPC, you will be able to target different types of people. For example, if you want to target a woman in her 30s who lives in the UK and is interested in cooking, you can target her with your ads. SEO does not give you this option.
  • You can experiment quickly and easily. With PPC, you can set up a campaign and run A/B tests so that you can monitor what works and what doesn’t very quickly. SEO is a slower process, so it will take time to come to any conclusion regarding the success of an SEO technique.

Negatives of PPC:

  • It can be expensive. If you are in a competitive niche, PPC can be expensive and your return on investment (ROI) may be low while you are figuring out which ads work and which don’t.
  • Ads can become less effective. Using the same ads with every campaign will result in them becoming stale and less effective. To combat this, mix up the copy and images and refresh the ads to keep them working long-term.

Which is Better for You?

When it comes to determining whether SEO or PPC is better for your business, the answer would be that it depends.

Both are legitimate sources of traffic.

If you want quicker results, then PPC will be the better option, because SEO will take time to work.

For those with a smaller budget, SEO will be the better option, as paid ads can be expensive, especially if you don’t have experience with them.

You may want to use both SEO and PPC in tandem. When using them together, you can seriously ramp up the amount of traffic that you can get to your website!

Optimize Digital was founded in 2013, with the goal of helping small businesses thrive using cost-effective digital marketing strategies.

We’re certified SEO pros, expert web designers and published writers working out of Harrison & Katonah, New York.

Contact OPTIMIZE DIGITAL for more information about how our SEO & PPC will expand your online reach and bring in new business. GET FOUND ONLINE.

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